HP wanted to connect with consumers during Easter, they wanted a campaign that give the opportunity to give back to people consumers since Easter is all about giving and sharing. So HP partnered with Myndaz Touch to develop a 360 campaign that gives the room to connect while still creating an experience, give a superb out of home visibility, while also giving and sharing during Easter.
What We Did
We came up with the “HP Bus tour campaign” right in the city of Lagos where HP GETS TO GIVE FREE rides to upwardly professionals at designated Bus stops.
First, we stripped a 60-foot Luxury Bus and converted it into a moving experience store fully branded with all HP products computing, print and accessories in display, we also had LED screens on all sides of the bus to further amplify in-bus experience for consumers. Route one -Bus ran from Mile 2 to Ajah, with major stops at Marina- CMS- Victoria Island – Lekki Phase One and Ajah. Route 2- Bus Ran from Victoria Island to Ikeja, with pick up point at Eko Hotel Bustop – through race course- Alausa and Computer village.
To create the connection in-bus we had brand ambassadors engage with audience talking more about the products and showing functionalities. As well as taking data and directing consumers to authorized dealer outlets.
The Campaign had a lot of buzz online, amongst professionals and business professionals alike with everybody wanting to experience the store on wheels.
Result
- Increased HP product sale across partner outlets and retail stores during Easter
- Drive immense brand visibility
