Case study: ACCA’s goal for this campaign was to create sensitization about its numerous qualifications with the mind of giving professionals an edge in their career and employment market.
They approached Mynday Touch to design a marketing plan to solve this problem.
The goal will be to sensitize, generate leads and sell ACCA subscriptions
what we did
- Design a 4 weeks mall activation, where we can significantly meet of our target audience and engage
Campaign Achievements
- Generated over 3k leads
- sold over 567 subscriptions
- Engaged with over 12k audience one-on-one
- Created instore conversation around the malls and environ
- Online engagements ( Google Adword, social media, and LinkedIn)
