Case Study: To profile one of HPs premium products and place it top on the minds of consumers who want to be identified as classy, trendy, and stylish. HP approached Myndaz Touch to design a campaign fit for a product with the perfect finish and panache.
Our Solution
We came up with the “HP Envy party” headlined by Ice Prince Zamani and other fantastic arts.
Campaign Strategy: Engaged with the target audience Online, radio, and instore. involve them in our online competition and radio games for them to compete get promo codes to get fantastic discounts at authorized dealer points. promo code also entitles them to a free invite to the “HP Envy party” plus meets and greets with Ice Prince.
Campaign deliverables
- Creat immense conversation about the product online and offline
- Drive product sellout at authorized dealer outlets
- increase brand visibility
- Sales Target 1000 units
Campaign achievements
- The campaign achieved the desired profile intention for the product
- The Campaign had significant talkability for the product online and offline
- Sales numbers achieved 883 units sold.
- Achieved considerable brand visibility
