Case Study: HP Wanted to connect with business professionals who desire style, class, and elegance not leaving out fun and excitement in engaging with this target audience, while still driving sells at retail and authorized dealers outlets
Our solution
We designed an experiential campaign that captures the heart of all and included every music lover. We got an influencer to headline our campaign …who else would we have done this with but music sensation herself “Waje”. So, we needed music lovers to produce their song live and have Waje judge the best. to achieve this, we built a music booth plus production equipment and had stops at major malls in Lagos, Abuja, and Enugu. Plus had an immerse online activity to get music competition winners through fun games about the product.
Campaign deliverables
- Drive sell out of 800 units of HP ENVY devices across authorized retail outlets
- Build a campaign that puts HP on top of the minds of consumers, that shows Fun, excitement, and engagement.
Campaign Achievements
- Over 70% of SALES achieved in the first 3weeks of campaign
- The campaign connected with upwardly professionals looking to stand out.
- Considerable sales spike from the 3 locations where the campaign was launched
- Fantastic brand visibility
- Campaign created the desired conversation online instore and out
The HP ENVY combines the power and utility of a laptop with the functionality and versatility of a tablet. As both a computer and a mobile device, this convertible laptop offers an array of features that enhance productivity and leisure, no matter where you are.
