Case study: Drive sell out of HP AMD devices A4 FreeDOS at Konga Outlets.
In Market activation to drive sellout of HP AMD A4 devices.
Campaign Strategy: Build significant engagement touchpoints across a multimedia platform and push sell out of the product specifically at Konga outlets nationwide.
Target audience
- Parent and guardian
Engagement strategies
- Market activations
- Online Campaigns on Facebook, Instagram, and Linkedin
- Radio Campaign
- Cinema activation
Campaign Achievement
- Immense product and brand visibility
- Target sales Unit 4000
- Target sales achieved 6500 units sold.
