Case study: HP wanted to introduce one of their latest print innovations to tech lovers and one sure place to find tech enthusiasts is in computer village, while also pushing sellout at authorized partner outlets in computer village
Campaign Strategy: HP print activation and ACF campaign, create an experience advantage for HPs range of print innovations get consumers to engage with the devices, participate in the online competitions and get amazing giveaways from HP.
Campaign deliverables
- Connect with end-users and consumers alike
- Create an opportunity for them to experience the product first hand
- Build brand visibility
- Create conversations about the product in the market
- Drive sell out of partner inventories up to 70%
Campaign Achievements
- Drove heavy consumer footfall instore
- Over 1000 one-on-one engagements
- Brand visibility
- created high product conversations in the market
- Over 80% of partner inventories sold.
